How to Productise Your Expertise With AI and Sell Digital Products Online

Every professional has expertise that others would pay to access. The problem has always been packaging it. AI removes that barrier entirely.

What Can You Productise?

Frameworks you use daily, checklists that save time, templates you've refined over years, systems that eliminate errors, knowledge that takes years to acquire — all of these have buyers. Use Claude to help identify your most transferable knowledge.

The Four Product Types and Their Pricing

Templates and checklists: £9–£29 (low ticket, high volume). Ebooks and guides: £19–£49. Prompt libraries or toolkits: £29–£97. Mini-courses (video + materials): £99–£497. Pick the one that matches your expertise depth.

Using Claude AI to Create the Product

Claude is exceptional at structuring knowledge: 'I know X topic deeply. Help me turn my expertise into a 30-page guide that covers the 5 most common problems my audience faces, with actionable solutions for each.' Review, edit, and add your real-world examples.

Build the Delivery Platform With Lovable.dev

For interactive tools or member-only content, build a delivery platform on Lovable.dev. Login, Stripe checkout, gated content, email delivery. Described in a prompt, built in hours. For simpler products, Gumroad or Lemon Squeezy handle the entire checkout and delivery flow.

Driving Traffic to Your Products

SEO blog content (written with Claude) that targets your audience's questions and funnels to your product is the highest-ROI traffic source. Takes 3–6 months to build momentum, then compounds indefinitely.

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